No, Your Rebrand is NOT Newsworthy

Nonprofits, your rebrand isn’t newsworthy... 

Imagine this: Since college, you’ve had the same haircut and worn skinny jeans. Then, one day, you decide to change your hairstyle, and you opt to wear linen pants instead of your favorite dark blue jeans. 

Is your updated outfit going to be featured in the news? Of course not! 

The same is true for your nonprofit’s rebrand. Changing your logo is not going to attract media attention. Journalists, after all, are interested in stories. 

Most organizations assume they need groundbreaking announcements to catch a reporter’s attention. Because of this assumption, they focus on what’s new in their organization – new branding, new product, new service. 

If you operate under this assumption, then you begin to believe that your nonprofit has nothing interesting to say unless it’s announcing a new board member. 

So, what’s the solution? Instead of looking for the BIG news within your nonprofit, search for the small, quiet moments that impact lives. You know that one volunteer who has shown up every week for the past 10 years? Talk to her. You’ll likely find a story. What about the child who found his voice after participating in hippotherapy for five years? Talk to his guardian. You’ll likely find a story. 

Every nonprofit has stories to share. Often, the best ones are not flashy. They are not loud. They are the quiet heartbeat of your organization. Any story that talks about the impact you’re making in someone’s life is definitely newsworthy.  

And if you’re not sure where to begin, a PR consultant can help you identify your best stories, plus which reporters would be most interested in hearing them. 

P.S. ALWAYS receive consent from interviewees before including them in any media relations promotion.