Media Relations

It’s 9:23 a.m. on a Tuesday and you’ve got a steaming cup of coffee in your left hand. You sift through your inbox, which is already bursting with unread mail, when you see the notification that your company’s press release has gone live. You click on the hyperlink supplied by your newswire service and skim the contents. Perfect, soon eager reporters will begin emailing asking to speak with the CEO... Right?