Startups

Pictures are frequently an afterthought, even for the most seasoned brands. It can be easy to forget about them when you’re busy rolling out a new product or service. Often, it isn’t until someone asks for visual assets that you realize they are missing from your files.

Between developing products, attracting talent, and securing funding, most startups don’t consider a public relations (PR) program a necessity. But neglecting to invest in PR can potentially stunt long-term growth. Here, I dismantle the lies that many startups believe.