Three Lies Startups Believe About PR

Between developing products, attracting talent, and securing funding, most startups don’t consider a public relations (PR) program a necessity. But neglecting to invest in PR can potentially stunt long-term growth. Here, I dismantle the lies that many startups believe. 

Lie #1: It’s Too Expensive 

Okay, hear me out. If you’re retaining a large agency, then yes, PR can be expensive. But, if you’re working with a consultant or boutique firm, then PR is much more cost effective. You don’t need a nationally known agency to increase your company’s media presence. Independent PR practitioners understand how to develop and execute dynamic client programs just like bigger firms – bonus, a lot of them honed their skills at an agency before going out on their own. 

Lie #2: It’s Only for Established Brands 

This is perhaps the biggest of the three lies. You don’t need to be an established brand to invest in PR. Actually, it’s advantageous for startups to commit to a PR program earlier rather than later, because it solidifies a company’s narrative. Too often, startups focus solely on developing their products and neglect their brand messaging. Remember, if you don’t define how you talk about your brand, someone else will.

Lie #3: It’s for After Funding 

Due to budget constraints, PR is often overlooked until after funding has been secured. The problem is that if you wait to invest in PR, you will likely have a more difficult time attracting investors. Why? Because investors want to know who you are and what you’ve accomplished before making a decision to back you. A well-executed PR program helps establish your company’s credibility by securing earned media coverage, positioning your founders as thought leaders, and highlighting what makes you different from your competition. 

Think of it this way: would you buy a car without researching it or reading reviews? No. The same is true for investors. They want to see what others have to say about you, not just what’s on your website. 

What Now? 

There is always a reason to put something off, whether it’s folding the laundry or committing to a PR program. If you’re ready to set yourself apart from the competition, let’s chat.