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Pictures are frequently an afterthought, even for the most seasoned brands. It can be easy to forget about them when you’re busy rolling out a new product or service. Often, it isn’t until someone asks for visual assets that you realize they are missing from your files.

Between developing products, attracting talent, and securing funding, most startups don’t consider a public relations (PR) program a necessity. But neglecting to invest in PR can potentially stunt long-term growth. Here, I dismantle the lies that many startups believe. 

It’s 9:23 a.m. on a Tuesday and you’ve got a steaming cup of coffee in your left hand. You sift through your inbox, which is already bursting with unread mail, when you see the notification that your company’s press release has gone live. You click on the hyperlink supplied by your newswire service and skim the contents. Perfect, soon eager reporters will begin emailing asking to speak with the CEO... Right?