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July just happens to be the perfect time to begin developing your Giving Tuesday plan.

If the people CLOSEST to your organization cannot explain what you do and why it matters, then potential donors certainly won’t understand why they should give.

While numbers are important, and necessary, components of an impact report, placing them before participant stories prevents readers from immediately connecting with your nonprofit emotionally.

Most nonprofits begin using social media without a plan, then become overwhelmed because they don’t know what to post.

Many nonprofits write with a sense of urgency – dire need for supplies, more funds needed. The problem is that when everything is communicated with urgency, you are training your audience to NOT listen to you.

Most organizations assume they need groundbreaking announcements to catch a reporter’s attention...

While graphics certainly have their place, the truth is that treating your social media profiles like bulletin boards will deter potential donors and volunteers. It won't attract them.

If social media is operating without consistency and a strategy, it won’t help your organization attract donors, strengthen community relationships, or support fundraising goals.

Pictures are frequently an afterthought, even for the most seasoned brands. It can be easy to forget about them when you’re busy rolling out a new product or service. Often, it isn’t until someone asks for visual assets that you realize they are missing from your files.

Between developing products, attracting talent, and securing funding, most startups don’t consider a public relations (PR) program a necessity. But neglecting to invest in PR can potentially stunt long-term growth. Here, I dismantle the lies that many startups believe.

It’s 9:23 a.m. on a Tuesday and you’ve got a steaming cup of coffee in your left hand. You sift through your inbox, which is already bursting with unread mail, when you see the notification that your company’s press release has gone live. You click on the hyperlink supplied by your newswire service and skim the contents. Perfect, soon eager reporters will begin emailing asking to speak with the CEO... Right?