Social Media

July just happens to be the perfect time to begin developing your Giving Tuesday plan.

Most nonprofits begin using social media without a plan, then become overwhelmed because they don’t know what to post.

Many nonprofits write with a sense of urgency – dire need for supplies, more funds needed. The problem is that when everything is communicated with urgency, you are training your audience to NOT listen to you.

While graphics certainly have their place, the truth is that treating your social media profiles like bulletin boards will deter potential donors and volunteers. It won't attract them.

If social media is operating without consistency and a strategy, it won’t help your organization attract donors, strengthen community relationships, or support fundraising goals.