Giving Tuesday in July

If you had been with me, you would’ve also seen the Santa decorations staring down at me from the end of the aisle. Beach towels and various lawn games separated us. I avoided eye contact and rushed down another aisle, unwilling to release summer. 

I’ve never been one for Christmas in July, but I’ll happily chat about Giving Tuesday in July. 

I know, I know, both events happen in December. The difference is that the first requires a change in decor. The second requires the creation of a campaign. July just happens to be the perfect time to begin developing your Giving Tuesday plan.

July just happens to be the perfect time to begin developing your Giving Tuesday plan.  

Notice how I said develop, not finalize. July is the time for your nonprofit to brainstorm campaign ideas, determine goals, and make a checklist of assets that need to be updated/created – like a designated Giving Tuesday webpage. You should also determine who will be involved in the plan’s development and execution. Set up reoccurring meetings to specifically discuss Giving Tuesday, otherwise you’ll start this process in July and it will be forgotten about until November. 

Although it is, in my opinion, too early to encounter Santa while shopping for sandals, it is not too early to set yourself up for success this Giving Tuesday. You’ll thank yourself later.